CHRISSY COSTANZA - EP Release + Solo Tour
Roles - Art Direction, Asst. Creative Direction, Styling, Graphic Design, Social Media, Video Editing, Photography, Product Design, Marketing Strategy
Chrissy Costanza debuted her solo project, stepping beyond the pop-rock identity of Against The Current. Embracing a fantasy-inspired aesthetic that contrasts sharply with ATC’s darker, edgier branding, Phase One focused on establishing Chrissy as a distinct artist, visually and sonically, to reflect the unique sound of her solo work.
Rebrand logos + iconography
Alongside her new gothic-inspired logo, we created a custom icon system, evolving into seven unique symbols—one for each song. These icons served as both cryptic teasers for upcoming releases and a unifying visual thread, tying the entire project together.
SINGLE COVER
CANVASvisualizerMUSIC VIDEOSoCIAL MEDIA PROMOSIn the early stages of the solo project rollout, strategic ambiguity was key—leaving room for speculation and intrigue. This approach sparked organic fan conversations, driving engagement and generating significantly more interaction than a standard promotional campaign.
“VII” EP Release / Deluxe Album & Solo Tour
Chrissy launched her debut solo EP, VII, while simultaneously announcing her first solo tour outside of Against The Current. The key focus during this phase was to establish a clear distinction between the EP and the tour, while maintaining a cohesive visual and thematic connection between the two.
TOUR BRANDINGChrissy’s first solo tour was a co-headline run with the band Voilà, requiring a fusion of two distinct visual identities.
PRODUCTSMERCH LINE
Trading cards
EP CD
Deluxe VINYL
When designing Chrissy’s EP cover and packaging, we wanted to fully embrace her fantasy-driven world—allowing for softer, more ethereal concepts with an intentional sense of mystery. Vinyls and CDs sold out within hours.
EP COVER
CANVASesvisualizers