Grouplove “Rock N’ Roll, You Won’t Save Me [Live]
Roles - Art Direction, Social Media, Packaging, Digital Marketing
[creative direction by hannah hooper // animation by fabiana teofan // redlight mgmt]
Grouplove was releasing a live album from their tour, and we were tasked to help bring lead singer Hannah’s visuals to life in both physical packaging and media assets.
VINYL PACKAGING SET
SPOTIFY CANVASesThe artwork by Hannah Hooper was so dynamic, it naturally called for animations. We put these on Spotify canvas to help carry the creative aesthetic across media / platforms
MARKETINGThe eclectic nature of the art lead to a retro-VHS advertising idea for marketing assets, leaning into the fun and energy of the live show and album